Blog failure might be any blogger’s greatest fear. To fail as a blogger is the last thing any blogger wants, but just like the threat of any small business going under, blog failure is real, it can happen, and it happens a lot.
There are more abandoned blogs daily. There are also blog dreams that get smashed weekly, and blog goals never conquered monthly.
Blogging is hard. It is!
And just like any task, job, career, hope, and dream that requires work, there’s a chance the work won’t work out; there’s a chance things won’t take off and become what the dreamer hoped they would.
This all sounds like sad news; I feel sad typing this… so this is where the sad ends and the hope begins!
If you’re ever afraid your blog will fail, that you will fail as a blogger, and that your blog dreams will come crashing down, this post is for you (and for me!)!
16 Easy Ways To Avoid Blog Failure
It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all, in which case you have failed by default. —J. K. Rowling
Before getting into how not to fail at blogging, let me take a second to define what I’m getting at with the “F” word here.
You see, I’m not against failure, in fact, I wrote about the freedom in failure that can be liberating for all perfectionist types.
What I mean by blog failure is no more blog.
As in the blogger abandons the blog, the blogger gives up on blogging because no money was made, and as in everything the blogger hoped for their blog (which often does include a hope of money being made) never comes to pass.
In essence, by “blog failure” I’m referring to a blogger feeling as though their blog has totally failed.
That point of ultimate failure of a blog is ultimately up to the blogger to decide. Failure as a blogger for one person will look different for another person.
In fact, for some, no longer blogging isn’t a failure it’s a victory, because they don’t want to blog anymore.
Therefore, as you see the phrase “blog failure” please keep in mind your own definition of blog failure in the grandest of ways. Not like a little blog failure like you didn’t get a blog post done today, but in a big way like as in how you would define the entirety of your blog as a failure.
As you do read through this list though, no matter how you define “blog failure” as pertaining to your own blogging journey, all the things on this list will be recognizable to you as warning signs that all bloggers (who don’t want to fail completely) should watch out for.
If I find myself doing any of the following things I know I am on the road to disaster as a blogger.
I try to use these signs as reminders to quickly take a U-turn and immediately go the opposite direction.
#1 Blog Failure by Planning Too Much
Planning is fantastic, in moderation. If blogging is all planning and not acting, that’s problematic.
The thing with planning is that it should be helpful, it should be an initial step in a series of steps to actually executing something.
The problem is that bloggers (hand raised!) can get all excited in the planning phase and then do nothing after. The plans were made but now the planner is worn out from the planning and the passion for doing the thing planned can’t be found.
Example from my blogging fails: I spent two hours thinking about various blog topics and wrote zero blog posts.
The day ended, energy depleted, and my blog has gained nothing as far as what a reader will actually read.
And BTW I already have a million blog posts planned so I kinda don’t need to be spending my blogging time this way.
Blogging fail fix: Planning should be a part of something bigger, and the bigger should be clear.
Two hours of blog post planning is okay if I can honestly look at the rest of my week and see that I then wrote more that week than the previous week.
If planning turns out to be something that I do because it is fun and easier than writing blog posts, I need to rein in my inner planner (which can be hard!).
[bctt tweet=”Every blogger wants their blog to succeed! Here are 16 ways to avoid failing as a blogger! #blogging #blogger #playingperfect #bloggingtips” username=”perfectplaying”]
#2 Blog Failure by Not Planning Enough
On the flipside of planning like planning is my job, there’s the issue of a no-planning-free-for-all that can also be something to avoid.
There’s good reason planners are so popular; planning can help pave the way to all kinds of success!
Blog failure becomes a risk when planning is not ever done or if occasionally done but has no follow through.
With blogging it can be super easy to get lost in trying to do it all.. trying to do a lot multiplied by a lot more.
The list of blogging tasks for any given week can range from posting to researching to product design to networking. There’s really no end to what a blogger could do so planning for what you personally should do, is imperative.
Example from my blogging fails: Christmas hits and I have my reindeer post ready, but it would be better if I have about ten more, or twenty or fifty! I gotta plan better for the Christmas rush!
Blogging fail fix: Each day, week, month, and year should have some sort of plan that keeps you on task, keeps you going towards your big blogging goals, and helps you to focus on what matters most.
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#3 Blog Failure by Reading Other Blogs Too Much
When was the last time you compared your blog to another blog and you had a great insight that drastically improved your blogging?
This could happen if you were in study mode and legitimately using another blog as a research device. Turning on the student switch can be much harder than turning off the causal reading-all-the-blogs switch.
If you are reading other blogs and you are left with a feeling of less than or of defeat or of having less energy for doing stuff on your own blog, exit, and exit fast.
Example from my blogging fails: Sometimes, especially if I’m pinning other bloggers’ content, I can get lost a long time in blogland.
I might spend all day reading other blogs and not even touch my own at all!
If I keep this up, I’ll pretty much die a slow blogger’s death (but I’ll know a lot about other people’s blogs!).
Blogging fail fix: Try going on a blog gazing freeze (AKA a blog detox).
Try to go for a specific amount of time, maybe a week at first, and vow to not look at another blog and every time you want to take that reading blog binge force yourself to work on your own blog instead.
Go even further and keep yourself away from every social media outlet and every single thing that is housed on the Internet except your blog, just for a week, and see how your blogging improves.
Maybe by the end of the week, the only thing you’ll be comparing is how you suddenly got more done on your blog than you ever imagined and you realized there is a lot you can do that you that you previously thought you could not.
#4 Blog Failure by Not Reading Other Blogs Enough
Are you trying to go it alone in your blogging?
Maybe you want all your creativity to free from outside influence, so you rarely read other blogs to keep your blogging fresh and nothing like the rest.
While spending more time on your blog than on other blogs is for sure ideal, never visiting other blogs deprives you of knowing trends in the blogging world (video is very hot!), getting tips on how to do things more efficiently (blog quizzes are quickly becoming the best way to grow your list!), and you could be missing out on all sorts of networking opportunities!
Example from my blogging fails: It’s been about six months since I last visited this one blog that I used to really enjoy (I can’t honestly recall why exactly), and when I did today I got my mind blown with a post of hers!
I realized she’s teaching a brand new awesome blogging tactic that I want to get on right away and I’m so glad I found out about it!
Blogging fail fix: Make a list of blogs you for sure want to check up on and put it in your schedule to do so.
Perhaps you can also set up a list of topics you want to visit blogs for (income reports, recipe ideas, or even blog post ideas) and find some blogs that will give you stuff to read up on in these areas and bookmark them so you can check in every once in a while.
#5 Blog Failure by Writing For Yourself
If you haven’t read this by now (which you probably have), I want to gently tell you that blogging these days is less about you and more about the reader.
While there can certainly still be value (and readers!) for day-in-the-life-posts and even for very personal stories (marriage ones are usually super great!), for the most part, modern blogging is about helping the reader out and not really venting the feelings of the writer.
With all the things a new blogger has to do, and fully recognizing that being a new blogger is hard with all there is to do, remembering to write for a reader can be difficult because well, there’s not a lot of responses back coming to tell a new blogger what to write about LOL.
Still, all those future visitors who stumble onto your website from somewhere (likely Pinterest LOL) they will probably expect to be helped in some way when they read that blog post they click on.
Example from my blogging fails: Sometimes I don’t want to write a blog post because I don’t “feel” like being helpful as in I don’t feel like I have helpful tips to share or ideas to offer and really all I want to do is hang out with my dog LOL.
Blogging fail fix: Well, there’s always a way to turn anything into a form of helpfulness hence my post on Happy Dog Mom Quotes!
If I just want to hang out with my dog a lot I figured there are others who want to do the same, but maybe they also sometimes want to read stuff about dogs, but don’t want to read sad stuff about dogs (which is all over Pinterest) so I created something that my readers and I would love!
Do you know what I mean though, how it’s always a gamble if you look up anything on dogs because half of it might be sad? I hate that! That’s why my dog posts are happy dog posts!
#6 Blog Failure by Not Writing For Yourself
But, on the other hand, there’s a little bit of you that has to show up in your blog writing.
If you try to become someone you aren’t or try to ignore your passions and interests and preferences completely, I doubt you’d be able to blog for very long!
Pretending you are something you aren’t is going to be pretty hard to keep up for the long haul. And writing stuff you don’t like would make you depressed as a blogger probably.
While you want to write for your readers, you for sure want to write as yourself, and in a way that feels authentic, that makes you feel happy with what you wrote, and that if someone who knows you in real-life saw your blog posts, they would recognize your voice right away.
Example from my blogging fails: Looking at others blogs too much can affect my writing voice I’ve noticed. So I intentionally don’t look at other blogs on days that I write blog posts.
Blogging fail fix: Read through your oldest blog posts and see if you recognize yourself and if you want to edit them to fit your unique voice.
You can also try reading your blog posts out-loud and see if they sound like you.
If you are super brave you can read your blog posts out-loud to a family member and ask them if the writing sounds like you (but be prepared to hear some editing suggestions!).
#7 Blog Failure by Not Focusing
When you work on your blog, do you have another tab open to say, maybe the greatest temptation maybe known to exist AKA Amazon.com?
Or do you have a little device nearby that is literally a gateway from everyone else in the world to you, AKA your phone?
How can you write the world’s most excellent blog post when you are distracted every five seconds by the latest lightning deal or your sister’s latest culinary creation?
There is a time for Amazon and a time for texting, especially texting your family, but you cannot blog and buy or blog and brag at the same time, although it would be nice.
If you want to be a blogger, set time apart for being a blogger and being a shopper and a being a texting-friend and an anything else later.
Example from my blogging fails: I can get distracted super quick when it comes to getting a phone call so I have found that either having my phone off or preferably placed in another room, helps me focus on my blogging and not being tempted to even look at my phone.
Blogging fail fix: Honestly, assess how you are doing with your blogging productivity and if you know you could be more focused than you are commit to taking one focus-inducing-action today that will make your blogging week a success!
[bctt tweet=”Sometimes it’s tough to focus on what matters as a blogger! Here are 16 tips on how to NOT fail as a blogger! Hint: focus counts! #blogs #bloglife #bloggingtips #playingperfect #blogging #blogger” username=”perfectplaying”]
#8 Blog Failure by Doing It All But Blogging
You know how some people and tasks absolutely need you?
As in literally, there might be little people who will not eat unless you make some food, or a dog that will perhaps do some household damage if not taken outside pretty promptly, or a task that if left undone, you might just not get a paycheck this week?
Yes, there are all sorts of responsibilities pulling at us all the time.
If blogging is one of the things you really genuinely want to do though, you have to, really clearly as in putting it on your daily agenda, have to have blogging on your to-do list.
For some busy moms this means a five-minute post edit while waiting in the carpool lane and staying up for an extra twenty minutes after the kids go to bed to write a blog post instead of watching that TV show that feels oh so good at the moment but doesn’t exactly give you the warm fuzzies of a finished blog post.
One of your priorities has to be you and what you feel you are put on this earth to accomplish.
You do not have to dedicate entire blocks of hours to do this blogging thing, but you do have to dedicate something!
Find out how many spare minutes you have and if you have none, find out how to delete the things that matter less than your blogging dream.
Example from my blogging fails: I love a good TV binge session. But. My blogging goals and television don’t seem to mix well right now, so I haven’t been turning on the set for a while.
Blogging fail fix: Spend the next week writing down all the ways you spend your time. Write down every little thing.
Then, look at where your time went (there’s a good chance you’ll be surprised at where it went) and evaluate how you can shift things to get rid of some stuff and add more blogging time in.
Sometimes this means taking shorter showers, doubling up some tasks such as doing phone calls and doing the laundry or cleaning the kitchen as you cook.
Look for time sucks in your schedule and fills those holes with your blogging to-dos!
#9 Blog Failure by Being Afraid
If you have stage fright, it never goes away. But then I wonder: is the key to that magical performance because of the fear? – Stevie Nicks
If you no longer experience any fear, anxiety or nervousness about blogging, please, please email me now and give me that secret sauce!
I have yet to come across one person who wants to take this blogging gig seriously who has figured out how to not be worried about how a certain post will be received by her readership or concerned that she still hasn’t quite figured out that latest social media craze or just dang scared that she is flat out wasting her time being a blogger and should just be a Walmart greeter instead.
Just because you feel fear doesn’t mean you can’t move forward.
Being scared is a status, not a life sentence.
Self-doubt is a thing to experience, not the only experience you could be having.
If you are dealing with the “Oh, I am not ___” and the “I could never ___” or the “I hope ___ doesn’t happen,” know you are not alone, you are not a freak, and you can do it anyway.
Just try.
Example from my blogging fails: I used to fret over every blog post I made, reading it over several times and getting upset every time I found another error, but now I’m much quicker at the entire posting and publishing process, and I look forward to getting even faster!
Blogging fail fix: If you are feeling fearful with your blogging try doing the thing you’re afraid to do anyway. Try. I bet you’ll get a great blog post out of the whole experience! 🙂
#10 Blog Failure by Expecting Too Much Too Quickly
Did you start blogging hopeful that you’ll be one of the bloggers making thousands with their first month of blogging?
I wonder how many bloggers start blogging because of blog income reports? I’d love to know actually!
I think a lot of bloggers get let down when it comes to their expectations of starting a blog and then facing the reality that happens when they finally launch.
Expecting (notice I didn’t say “hoping” cause I’m all about hope!) huge amounts of income, crazy great traffic, and tons of comments and readers all in your beginning stages of blogging might be asking a lot.
If you set high goals for yourself great, just be careful of expectations as those tend to come with feelings of harsh judgment and markings of failure and defeat, and eventually, people give up.
Example from my blogging fails: I expected the writing of blog posts to be very easy for me.
I thought I would be one of those bloggers with a six-month storehouse of blog posts done and ready to go at any time (yes there are bloggers who have six-months worth of content done ahead of time!).
It turns out, that’s not the case… at all LOL!
I don’t have a reserve of six-months or even one month, but I am working on having at least two weeks done ahead of time!
Blogging fail fix: Pop into a few blogging Facebook groups and see if your blog expectations are too much.
You can quickly find out if what you’re expecting from yourself and your blog are super high expectations that other bloggers usually don’t see coming to fruition.
Most bloggers have slow, steady growth with seasons of up and do in-between, so maybe check-in with your blogging expectations and see if you want to adjust them.
#11 Blog Failure by Taking Too Many Courses
Learning is to be applauded, and I’m a big fan.
If you are learning and not doing or doing more learning than anything else, you might want to go from student mode to worker mode though.
There are so many courses offered these days by bloggers to help other bloggers be better bloggers, and I have taken some and endorse some, but any student must strike a balance of input and output.
Are you spending more time going through modules than you are making blog progress?
Are you reading tips more than writing tips yourself?
Do your eyes spend more time watching videos than your fingers spend time typing?
I can literally watch video after video of informative gems and go for days, weeks, months even without putting those beloved lessons to work.
Please value yourself and education enough to use the courses you sign-up for and don’t sign-up for more than you can take.
Make yourself a promise that for every hour you spend learning you spend at least two applying.
Example from my blogging fails: I think I have about three free blogging courses started and none finished LOL. Anyone else out there know what I’m talking about?!
Blogging fail fix: Decide to not take another course or even work on another course until you have XX blogging done.
For instance, if you have a goal of making two blog posts this week, don’t allow yourself to even click over to a course until those blog posts are published (and you’ll feel so proud of yourself!).
#12 Blog Failure by Waiting for Perfection
Have you had a blog post full of paragraphs and insights and maybe even pictures just sitting in your drafts for a while now?
To some people it may look like a finished blog post, but to you it looks like a grammar check waiting to happen or worse yet, a combination of “this post means so much to me” and “it’s just not right yet” and so it gets saved until the perfect day.
Well, I have read books, full on published books, as in the author is getting royalties from those books, which have grammar mistakes. Haven’t you seen them?
I have read blog posts by bloggers, super-duper-popular-full-time-income-earning-teaching-other-people-how-to-blog bloggers who have misspelled a word, forgotten a comma, and I’m pretty sure meant to have a word in that sentence that seems… undone.
You won’t be perfect, your blog won’t be perfect, no blog post will be perfect, but hey, thank the Lord for the ability to go back into your dashboard and edit anytime you want, even years down the line!
Just publish it, okay?
There might be somebody out there who needs the heart of your message more than that one perfect sentence that makes you smile, but most people read quickly past.
If you did your best writing and editing, be like Elsa and let it go.
Example from my blogging fails: It is a constant effort for me to let my blog posts go and over time it gets easier, but I never feel like I’ve done all I could for any blog post because then that blog post would never get published because the perfectionist in me always sees room for improvement.
Blogging fail fix: Make it a goal to let things go out into the world even though they aren’t as perfect as you would like them to be.
If it helps, always keep in mind that you can go back to a blog post and edit it (unlike books) so if you want to fix it later you can!
In fact, Google likes it when you update old blog posts!
So, keep blogging and know that you can go back and spruce up your blog later and in a few months you’ll probably have some new ideas for your old blog posts anyway.
#13 Blog Failure by Chasing Too Much
Have you heard about the latest Instagram change and have you adjusted your feed to it?
When is the last time you studied SEO and went through all your posts to make sure you are maximizing your every word?
Even if you do write a killer blog post, do you know how to monetize it and get it noticed?
You know what, the list of what you could do on your blog, for your blog, and through your blog is pretty much endless.
But unless you die tomorrow, you and your blog will live another day (it’s kinda creepy and also really sobering to think that if you do die your blog would still go on…anyway…).
What is the main thing about blogging?
Well, I would say, having blog posts.
Everything else is like the icing on the cake, and if you have all icing you don’t even have a cake anymore, you just have icing.
To keep your blog sweet, make sure you have the main ingredient, your content growing and flowing, and then if you have time add a dash of social media and a sprinkle of website design here and there.
Example from my blogging fails: I feel the temptation to do a million things on the daily when it comes to blogging. But. I have a rule for myself, and that rule is pretty simple: do I have a blog post done?
If I have a blog post either done for the day or already out for that week, then I can do anything I want with blogging besides writing a blog post, but if my posting needs to be done, I do that.
Blogging fail fix: If you find yourself getting lost in social media and in emails when you really know you sold be focusing on that other blogging thing, likely that producing blog content thing, they make some rules for yourself, close down some tempting tabs, and force yourself to do the thing that will help your blog thrive and not just barely survive.
#14 Blog Failure by Branding Too Much
Fixing, tweaking, refining, shinning, editing and rearranging stuff on your blog is not the same as blogging.
Creating and posting make your blog, beautifying it with design upgrades, changing colors and fonts, and making sure the social media icons are positioned perfectly can be fun and helpful, but if you have five posts on your blog, this is not how you need to be spending your time.
I liken it to a car.
If you have a car that gets you from A to B then fine go ahead and get some cute little smelly thing to hang from the rear mirror as an accessory.
If your car sits on the side of the road because it’s missing brakes and an engine, friend there is no reason to be replacing the bumper and making sure the license plate is visible.
Is your blog fully running?
As in do you have a steady stream of posts coming in weekly and a 20+ archive library of accessible material for readers to cruise through?
There’s a place for design and marketing and making everything that represents you on the Internet look its best but blogs are first and foremost about blog posts so before you start adding buttons and changing up categories, make sure there is a fair amount of information to be categorized and blog posts for people to share.
Example from my blogging fails: I don’t have a favorite color, I have a love for a lot of different colors. So, you can imagine how easy it would be for me to spend forever on choosing colors for my blog and blog graphics.
I have to literally tell myself all the time: “It’s not ugly, it’s okay for now, I can work on it more later when I have more time, but now I need to move on to getting XX done because I’ve already spent XX time on this design stuff.”
Blogging fail fix: Get to good enough and then move on. You know what I’ve noticed? Bloggers change up their designs a lot. A lot!
Bloggers change how their blogs look, how their social media looks, how their Pinterest pins look.
All the time bloggers are changing their branding.
Bloggers who make big bucks and who have been rockin an excellent design for ages will suddenly change up everything (and some will love it, and some will hate on it).
I have realized that blog design is a process and over time it changes and so it’s okay to do a little now and know that later (especially as you have more resources) you can change things up.
[bctt tweet=”If you want your blog to succeed read this list of 16 ways to fail as a blogger, so you know what to avoid! #blogging #blogger #bloglife #playingperfect #bloggingtips #blogtips” username=”perfectplaying”]
#15 Blog Failure by Never Sleeping
The urge to work on your blog at the wee hours of the night (or is 4 am more wee hours of morning…) can be quite pulling.
It can seem logical to use the hours when you would otherwise just be laying around dreaming instead awake creating.
The problem arises when we find out our bodies have boundaries and limits and just simply won’t work properly if we don’t give them rest.
Those hours every single day that seem prime for stealing away for your precious blog can start slowing stealing away your precious health if you don’t leave them to their true master, sleep.
Sleep is nonnegotiable.
Your blog will not be as creative, as engaging, and maybe you won’t be as nice to your readers if you don’t get some shut-eye.
You may need to take some time away from some other activities in your life, but sleep is a not-to-be-messed-with zone.
Your writing, your readers, and your body will thank you later.
Example from my blogging fails: Has anyone else joined me in the up until daylight hours working on their blog?
I have been up until 4 am, until 6 am, I think I even went to around 9 am once (so a real all-nighter) getting more blogging done.
So I know how the pull of a productive night of blog work can seem so great until you are exhausted for days after and don’t want to be nice to anyone.
Blogging fail fix: I have made a rule that is hard for me to live by but I think it is good for my health and for my blogging in the long term: I don’t allow my laptop in bed.
Gosh, this is hard for me because I get all kinds of writing ideas at night, but I have committed to not working in bed.
If you know you need to get more sleep, I encourage you to make a big rule for yourself too.
Go on and make some rules like you’d make for a kid or someone you love, and make yourself abide by those rules so you can be a well-rested blogger who doesn’t have a blog failure because they failed to get enough sleep.
#16 Blog Failure by Never Finishing
How many drafts do you have sitting in your dashboard or in Google docs right now?
Drafts are fantastic, but what you need is published blog posts, full on on your blog for the world to see, so when you say you are a blogger someone could go on the Internet and check out your writing; people can see your blogging.
Idea collecting can be super fun and super helpful if you are mostly drafting content. But all drafts and no published posts kinda makes for blog posting problems.
Make your blog even more of a blog by finishing more, and before you know it you’ll have a bunch of options for your readers to enjoy!
Starting is exciting, and finishing can feel hard, kinda like work, but finishing is where all the blogging glory comes from so see what you can take from start to finish today!
Example from my blogging fails: This very post had been sitting in my dashboard for months because I started but never got to looking at it again for months. But wow, it will feel great to hit publish on this one!
Blogging fail fix: Take a draft and finish it off today, it will feel oh-so-awesome!
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*Bonus* Blog Failure by Not Publishing Blog Posts
If I could make sure you get my gentle-I-feel-your-pain-this-blogging-stuff-can-be-super-hard-but-don’t-give-up tone here that would be great because it is my goal.
Trying to be a blogger, keeping the momentum to continue blogging when the only thing that tells you to keep going is your gut, and pushing through the negatives and what if’s and I’m not’s can be so hard.
The only way to be a blogger though is to blog.
Please keep going, try to do more this week than last, try to do something on your blog this week that will make you proud, whatever you do, do something.
Don’t stare at a blank screen or worse yet, look longingly for the 100th time at a blogger you wish you were; just do your thing.
When it’s hard, keep going, when you’re tired go to sleep and be firm in your commitment to making time tomorrow for a better blogging day.
You never know what can be waiting for you on the other side of the publish button. (Insert virtual high five, hug, fist bump, or huge hopeful smile nudging you on your merry way).
Example from my blogging fails: It can be soooo easy for me to do blogging stuff that is not actually blogging.
I can get lost in social media, I might spend days working on a freebie, and I can easily get lost in all things technical (but not in a way that I want to be lost, just lost as in lost LOL)!
Blogging fail fix: For me, a powerful question to keep asking is to ask myself this question: “Would I pay myself for my blogging today?”
That’s a compelling question, and it can be a great way to move from Pinterest to publishing a post.
That question can quickly get you out of thinking mode to doing mode.
Blogging can be a lot of fun, but it can also be a lot of work, but at the very least there should be some work being put into actual blog posts on a regular basis (which can be so hard with all the numerous blogging tasks there are to do!).
There you go, fellow blogger!
Just as all bloggers, me included, all want to do as much as we can to be as successful as we can, sometimes that means avoiding potential blogging pitfalls such as the ones listed in this list.
No matter where you are in your blogging journey, I hope you find great success as a blogger, discover all the ways for you to achieve your blogging dreams, and stay away from anything that could distract you or detour you on your path to blogging greatness!
Happy blogging! 🙂
Excited to succeed as a blogger? *Pin* this post for times when you need reminders on how to avoid blog failure! If you’re someone regularly on the lookout for amazing blog ideas, follow Playing Perfect’s Pinterest Page for even more blog tips!
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